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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

* What does David believe is the crucial step missing in B2B when it comes to finding product market fit? How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? How does one know when is the right time to hire your first sales reps?

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