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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. What works?

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. In Today’s Episode We Discuss: * How David made his way into the world of SaaS at the age of 22. * How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? David Skok.

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