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We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In the meantime, Diego started actively blogging.

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Develop a focused sales approach. Every startup goes through an exploration phase of trying different products or services, pricing, and verticals, and then they focus on one combination that works well for them and scales well within their home market. You need to develop a buying persona for each stakeholder profile.

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