Baremetrics

OCTOBER 12, 2021

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Try Baremetrics Free.

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Baremetrics

SEPTEMBER 5, 2021

SQL: the key differentiators The Workflow from MQL to PQL to SQL Who is responsible for converting PQLs into customers- sales or marketing? Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. What is a PQL?

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FastSpring

DECEMBER 14, 2018

If there’s one thing we can count on, it’s that just about everyone online is using Google. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that Find your audience where they already are online. You can also gain helpful insights from your PPC data.

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