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Why You Should Focus on Nurturing the Customer Relationship

Totango

By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers. By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. Every interaction and action your customer undertakes with your team or your product generates data. Product ROI: What do your business success metrics tell you about the ROI a customer is enjoying?

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s product ROI. For example, the customer success team for an email marketing software product could analyze the volume of emails sent. Remember, all customer success metrics should lead to action.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

By investing in the long-term success of customers, you can draw repeated yield through subscription renewals and upsells that result from customer lifetime value while also providing consistent value to your customers. By sharing customer data across functions and teams, you can ensure that every engagement is informed and personalized.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. That means giving everyone access to the customer success platform and ensuring they log all relevant customer data.