Remove Customer Lifetime Value Remove Market Segmentation Remove Payments Remove Sales Funnel
article thumbnail

How to Optimize Customer Retention for B2B Enterprises

Totango

You may have heard that it’s five times more expensive to acquire a new customer than it is to retain a current one. This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. The entire process is expensive and time-consuming.