A Peek Into Demandbase’s Data-Driven Field Marketing Approach
InsightSquared
FEBRUARY 6, 2019
I have yet to hear ‘you get a marketer and you get a marketer’ from a leadership team. However, advances in technology allow for not only prospects and customers to receive personalized marketing campaigns, but also for marketers to customize their approach to an individual rep, team or region. Pipeline by Sales Rep.
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