SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Are they including customers who never made it out of a trial? Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? It’s common for 20 to 40% of customer churn to be involuntary: the result of expired cards, technical issues authorizing transactions, etc.
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