SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Are they including customers who never made it out of a trial? Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? Quantitative Data Gathering: Website and Product Data. Prove Value as Soon as Possible. But is this purely anecdotal?
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