SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Are they including customers who never made it out of a trial? Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? If you lose 7% of your customers to churn over a year , that’s a way different number than losing 7% of your customers every month.
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