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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. Seller (Ham): I’ll help build rapport, set the upfront contract and handle next steps towards the end of the call.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing?

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