The Complete Mobile Analytics Guide: Challenges, Metrics, and Tools
User Pilot
APRIL 4, 2025
Mobile analytics provides insights in two forms: qualitative data , such as session replays; and quantitative data, like daily or monthly active user counts. Youll often need to combine both forms to gain a complete picture of the user experience. Case in point: the majority of users expect your app to launch within 5 seconds.
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