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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages.