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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

He and his team were instrumental in developing the explosive growth potential of the channel in serving the SMB. These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourced sales team for the cloud companies they service. Today, he’s replicating that success at Dropbox.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. To keep things simple, let’s distinguish these forms by four key points: complexity, the usual type of partner, annual contract value (ACV), and internal ownership. This generates recurring revenue. Reseller Programs.