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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? People talk about B2B marketing. People talk about B2C marketing. I had an aha and Dharmesh had an aha.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? People talk about B2B marketing. People talk about B2C marketing. I had an aha and Dharmesh had an aha.

Scale 46