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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? Make this much about the business model when you go to market. We need to have an innovative go to market model.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? Make this much about the business model when you go to market. We need to have an innovative go to market model.

Scale 46