Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. You engage the marketing team and you do a lot of acquisition and people are coming. You need a lot of education.
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