The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”
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