compliance, Direct Sales Team and Scale

The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

JUNE 19, 2016

As startups scale and address incremental customer segments, the marketing mix becomes more complex. If a startup decides to sell their product through a channel partner in addition to their direct sales team, they add another layer of complexity. Customers will be confused.

Pricing

Pricing Startup Strategy Development

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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SaaS Payments Payment Services Payment Methods Marketplace as a Service

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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Driving Success for Small to Middle-Market SaaS Companies

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