compliance Direct Sales Team Pricing Scale 
Tom Tunguz
JUNE 19, 2016
What is the optimal pricing strategy for a start up? Combined with price, these are the four 4Ps of marketing created by Dr. E. Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup. And it’s price points top the market. We cannot set price in a vacuum.
OPEXEngine
FEBRUARY 22, 2022
An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
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