10 Companies Show you their Positioning Strategy for Marketing
Upscope
JANUARY 5, 2020
If you position around "time saved" you lose money Jason Cohen has built and sold several companies and is the Founder and CTO of WP Engine. He perfectly explains a situation in which you can 8X your price if you avoid positioning around "time saved" and instead focus on growth. Security information, HIPAA and GDPR compliance.
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