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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders β€” and especially technical founders who are used to focusing so much on product features over sales β€” is striking β€œproduct-market fit”. What does this mean for product design and product management? When should companies offer services?

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR β€” February 21, 2020

SaaStr

What does David believe is the crucial step missing in B2B when it comes to finding product market fit? How should founders think about sales rep compensation? What have been David’s learnings on how to integrate sales and marketing so tightly? How does marketing and customer success intertwine to be successful?

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