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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? I mean, my career started as a software engineer, and out of frustration, I went into sales. The role of marketing is to help sales sell, and it’s not about creating a logo.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

Today he is the man behind Predictable Revenue, the “Outbound Success Company.” The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Starting as VP of Sales, in less than two years he became CEO. Diego Cordovez, CMO, Meetime.