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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

Companies might find it hard to come up with a wholly new product, which causes the risk of appearing like an “also-ran.” This is particularly relevant for sectors like FMCG, consumer apparel, and, most recently, consumer-facing software apps. WHY do we buy? You gain from organic promotions. Customers will spend more when CX is good.