10 Companies Show you their Positioning Strategy for Marketing
Upscope
JANUARY 5, 2020
Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. My really crude definition : When I come across a new product I tend think "Wtf is this? It turns out that I primarily communicate on Intercom these days and so send very few emails.
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