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Bundle Pricing: Definition, How It Works, and Best Practices

Stax

Adobe Creative Cloud is a good example because customers are no longer allowed to purchase Adobe Illustrator or Photoshop as standalone products. The only way to know what your customers want is via market research. The customer can only purchase the products together as a bundle or not at all.

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Developing a Pricing Strategy: 7 Types of Pricing and How to Implement Them

Stax

For example, Salesforce was the very first SaaS (Software as a Service) CRM (customer relationship management) platform on the market and the company was able to leverage its groundbreaking innovation at the time to charge high prices for access to its platform. How do you want to position your brand in the market?