Cloud Cross-platform App Design (Application) Retention 
User Pilot
MAY 17, 2025
Theres also a bigger push to fine-tune app functionalities (from upsell prompts to pricing models) for better conversion and retention. Here are four mobile app marketing trends shaping how teams are growing apps today, without burning out their teams. These are small touches, but they make a big impact.
User Pilot
APRIL 4, 2025
Heres some irony for you: The annual mobile ad spend surpasses the GDP of most countries , yet the majority of mobile apps struggle with a 1.2%-9.9% 30-day retention rate. Its difficult to drive engagement and retention without a structured approach to understanding user needs and behaviors. The common offender?
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