Churn CTO Hire Headcount Leadership 
ProfitWell
DECEMBER 6, 2019
He references Dan Steinman from Gainsight , who says, “the natural tendency for customers is towards churn.”. If we fail, our customers will churn. How many CSMs should you hire? But we know customer success reduces churn and increases expansion revenue, so CSMs do have a very serious purpose in an organization.
Intercom, Inc.
JULY 21, 2022
“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. It’s a lot about building those flows.
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