article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It There are now over 150 enterprise companies using the platform.

article thumbnail

How to Create a Seamless Product Launch Marketing Plan

User Pilot

Online marketing strategies for social media, emails, press releases, etc. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. To succeed at this stage, you need to coordinate your marketing efforts with your product team.

ChatGPT 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The P9 Guide to Cohort Analysis in SaaS (v0.9)

Point Nine Land

Cohort analysis is a powerful method used to analyze groups of customers and their behavior over time. If you’re acquiring a lot of new customers quickly, metrics like “usage from repeat users” or “payments from repeat customers” may go up nicely, even if your retention rate sucks. of the guide. Basics What is a cohort analysis?

article thumbnail

Global Marketing Strategies for SaaS and Software

FastSpring

Global SEO: The First Thing You Need to Verify One of the first things that Michael checks when he’s working with a new client that has a website translated into multiple languages is their hreflang tags. Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, and more.