Business Communication Fractional VPE Underperforming Technical Team 
SaaStr
OCTOBER 24, 2022
Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?
SaaStr
JULY 30, 2020
What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. How does this differ between SMB and enterprise?
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