Remove Business Model Remove Investment Remove Market Segmentation Remove Marketplace as a Service
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Matt Garratt: So for those that aren’t familiar with Salesforce Ventures, we are the strategic investment arm for Salesforce. I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. It’s a business crisis.

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11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

Our culture is fascinated with underdogs and overnight successes— companies, products, or services that seem to rise out of nowhere and completely change their respective industries. But these established companies drive what’s called “sustaining innovations,” which are modifications and improvements on existing services.