Business Model compliance CTO Hire Education 
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. You need a lot of education. Hila is a mentor with Mucker Capital.
SaaStr
AUGUST 15, 2020
Our challenge and our opportunity in customer engagement is staying tightly aligned with the business drivers, having the discipline to manage long term customer journey even when the short term options might be easier. From contract signature to launch. Touching it, playing with it in a way a CIO or CTO might not before?
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