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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. What is Buffer. Established in 2010, Buffer hardly needs an introduction.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. What is Buffer. Established in 2010, Buffer hardly needs an introduction.

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A Canoo for two

ProfitWell

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. Is content marketing dead?