Comprehensive Guide to NFTs for Marketers
Neil Patel
DECEMBER 22, 2021
That ownership token is stored in a digital ledger, called the blockchain. Instead, your purchase is recorded in a blockchain ledger. Plenty of big brands are using this technology to drive their marketing strategies. Adidas used a similar strategy by offering POAP tokens to hard-core fans who attend specific events.
124 
Let's personalize your content