Proof's Dave Rogenmoser on the the relationship between RevOps and Hops
ProfitWell
JANUARY 28, 2020
Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. The goal was to craft the term “social proof marketing.”
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