SaaS marketing guide: differentiate your SaaS marketing strategy
ProfitWell
JANUARY 10, 2020
While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. SaaS marketing requires defining a complex product in a simple and easy-to-understand message. Complexity of products. Focus on benefits.
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