25% of B2B SaaS Sales Are Headed to Cloud Marketplaces
OpenView Labs
DECEMBER 15, 2020
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
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