25% of B2B SaaS Sales Are Headed to Cloud Marketplaces
OpenView Labs
DECEMBER 15, 2020
In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
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