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What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.
These days, software is no longer just a toolits the backbone of how modern businesses operate. From healthcare to construction to finance, every industry is powered by digital solutions tailored to their unique needs. What is an ISV (Independent Software Vendor)? What is an ISV Partner?
Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers. Learn More What are ISVs?
” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Creating a marketplace does just that. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud.
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