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Product Story telling in SaaS

Upscope

Important notes from this are how Drift went with an analogy of an empty store, which is an experience everyone can relate to , rather than saying "You're a marketer looking for leads." One great question they bring up in the video is 'How do you make someone feel like that's their personal story rather than yours?'

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Product Story telling in SaaS

Upscope

Write for the stadium of you This is a method mentioned in Tim Ferris' Tools of Titans / Tribe of Mentors books by a writer. It's so easy to end up writing and trying to keep more than one person in mind in order to cover everything and trying to cover everything makes the writing go down the drain. Customer support is tough.