It’s a Rough Time to Be a Startup – Here’s What You Can Do About It
OpenView Labs
MAY 20, 2019
That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. CRM or marketing automation).
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