OPEXEngine
JUNE 11, 2020
You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. The product is hosted by the vendor or a 3 rd party (like AWS).
OpenView Labs
JANUARY 29, 2020
Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Freemium appeared to be declining in popularity and, when it was in place, drove next to zero new ACV for most SaaS companies.
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OPEXEngine
DECEMBER 15, 2020
Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. “The fundamental reason customers stop using a paid service is because they aren’t getting enough value from it relative to the total cost. Plain and simple. We can do better.
ProfitWell
SEPTEMBER 25, 2019
One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Choosing which revenue model works best for your SaaS business, though, is not easy (even if that's all you want to do is choose a revenue model for your SaaS business).
FastSpring
FEBRUARY 23, 2023
That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.
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