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Everything You Need to Know About Freemium Pricing

OpenView Labs

Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Freemium benchmarks.

Pricing 82
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11 Popular types of revenue models used today

ProfitWell

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” That’s never been truer for software businesses in particular than in the past 10-15 years, with the internet stimulating an explosion in the number of viable revenue models.

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14 SAAS Experts Share Their Best Customer Churn-Beating Advice

OPEXEngine

Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can’t sustain. Fortunately, small improvements in your customer churn rate can have a huge impact on MRR and revenue growth over time. Plain and simple.

Churn 52
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Global Marketing Strategies for SaaS and Software

FastSpring

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, and more. Have you heard of it?

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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

For that matter, are you making any revenue yet? Because you’re in the recurring revenue game, not the one-off purchase game. The overwhelming majority of SaaS business revenues come from renewals and upsells, as the diagram above shows. Leads are quickly turning into users and you’re thinking: “Job done. Probably not.