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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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CX author Dan Gingiss on turning customers into your own salesforce

Intercom, Inc.

Come drive our car, come to our store.’ And what that means is that, of course, we’re going to make business decisions that make us money or that reduce cost or improve revenue. But we also need to train and empower all of our employees to understand that they’re in the customer experience business, too.