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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Liam: For startups out there, how can data be used to drive growth? Most people use it like growth hacking, which people pejoratively referred to as a new way to call marketing, but you can use it very much in that kind of way. Podcast metrics, I think, are probably a good example of the complications with data.

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