Brex’s Michael Tannenbaum on fintech growth strategies
Intercom, Inc.
AUGUST 1, 2019
For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. They understood technology, and they had a unique respect for regulatory and compliance. A big, notable one has been outdoor advertising, which we can talk more about.
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