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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Behavioral information: actions a company takes like advertising, mergers and acquisitions, or other behavioral characteristics. For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. Define your buyer personas.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

LeadGenius is an all-in-one view with data acquisition automation. It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Automated drip campaigns. It’s a robust software solution that integrates marketing, CRM, and analytics collection (e.g. SalesHandy.

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