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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Customer acquisition costs are spiking at tremendous rates. Sell through trusted partner channels. Reason #2 – GDPR. So what will you do about it?

Scale 97
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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. A lot of folks outsource performance marketing to agencies, or use a simpler attribution system, which is fine and correct if your budget is smaller.