The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight
Casey Accidental
FEBRUARY 22, 2024
Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. The Goldilocks Zone (10-40%) So, what is ideal?
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