SaaS marketing guide: differentiate your SaaS marketing strategy
ProfitWell
JANUARY 10, 2020
Freemium, or offering some of your software features to prospects for free, is one of the most road-tested and time-honored acquisition models SaaS companies use to get customers on board. As the chart shows, these companies also have a nearly 20% better net retention on an absolute basis than their non-free counterparts.
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